This is not the feminist in me protesting! This is the sensible person in me putting my hand up and asking wat is up with the promoters of Whisper (sanitary napkins for the uninitiated and blissfully ignorant souls)! Me thinks they should fire their advertising agency...
Enough has been said about the whole "Have a happy period" tag line. As easy as it is to abuse the crap out of the person who came up with that (no doubt a guy)...my grudges are a bit more basic...
It all started with the horrendous ad where this annoyingly happy girl (obviously dressed in white) walks by a guy who can smell her period...so "odour control" was the marketing gimmick....though i cringed every time i saw it...i was silent!
Then about 5 - 6 months ago...they started showcasing their pads decorated as flowers..each pad forming a petal of the flower! As sad as I thought it was...I still didn't object...
But the recent ads really take the cake...wherein a couple of pads are walking along masquerading as sandals, stepping into a "puddle" and being super absorbent!
Is it me or are these ads not bizarre?? Am I over-reacting???Do these ads not qualify for a WTF moment???
Lets think out of the box for a moment here..as I'm sure the people who came up with these ads thought they were doing when they came up with such shit...Lets say, God decided to one day reverse roles...and decided to gift men a monthly visit from Aunty Flow (come on men..it's not that bad...think of what all you can get away with in the name of PMS :)
Assuming all the plumbing apparatus for the guys remains the same...the good folks at P&G come up with some suitable measures to help men cope with the ordeal..be it in the form of XL Wings, easy disposable, odour control, ball-ed comfort etc etc...
Would men cringe from disgust if ads of their sanitary napkins are paraded around as snakes slithering away, or hose pipes putting out a fire! (Ladies, got any more "creative" ideas???)
While I genuinely do consider sanitary napkins to be somethin close to the best discovery since sliced bread, all I ask is that they be advertised in a more suitable manner rather than flowers and footwear and anythin else pseudo-ly "girly" -
It truly is bizarre and senseless!
Sunday, May 17, 2009
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18 comments:
brilliant!
I am inclined to suggest an icecream cone darling :-)
forget cringe, men would jus say "My pad is bigger than his" and gloat...
:D
LOL @ SRKs comment! :D
I think I shouldnt comment...
Period thing creeps the fuck out of me... I dont wanna bleed through my you know...
I protest these weird ads... Doesnt make sense how the hell would anybody get ink stain on the pad... he he... hate me... :)
On a serious note I dont like people refering it bread in movies only tamil ones...
Nice post. Digressing from the funnier side of this post, this topic leads me to an interesting work by an NGO, Goonj
http://www.goonj.info/sanitary%20napkins.php
Its almost a taboo to talk about it even among women folks.
Unsolicited, but just my 2p !
@manasi - ice cream cone??!!!??? well..unless u were influenced by 'licking' it...im not sure how that would work :) :P
@SRK - lollllllllll!!! good one....i completely forgot abt the size dimension!
@vivek - :)
@apocalypse - well..ink is just a stand in ma...they dont want to be in your face (thankfully) and bread...LOL!!!!
@balu - i read the write up..compelling..it is sad though..how basic necessities which i take for granted (and also have the gaul to make fun of) are so valuable to others!!!
hmmm...
strangely when the 'happy period' campaign happened in the west - there was a popular PMS fwd doing the rounds...a lot more vociferous than ur blogpost... so i was kinda waiting and wondering when the crappy tagline would make its way here.
i always thot all napkin ads were dumb. why must the stuff that is getting absorbed be blue? - be real and show it absorbing red ink for god's sake :P then apocalypse will have an apocalypse only :P
have u read another fwd on what would happen if men menstruated? some of the conjectures were that pms days would be leave days and sanitary napkins would be available for free :)
saw the title and a few words in the post. "bizarre and tasteless" and "sanitary napkins" and i wondered what sort of person tastes a sanitary napkin to find it bizarre. :)
Men find those Ads embarassing too.
These Ads started off shyly "Mujhe aapse kuch kehna hain, sochti hun kaise kahun" , but right now they are too much in ur face :).
Just like everything else.
@ brownphantom: imagine if women found gilette ads embarrassing
same thing man :P get used to it
How strange... I ve something similar in my blog but with a diffent side...
@Manasi where do u suggest the ice cream cone goes...
...there is only one sanitary napkin ad which i think kickasss. one woman stops in a deserted lane - drags out a corpse from a car and dumps him ..hears a patrol car, takes out a sanitary napkin and mops up all the blood ( or something like that). i thought that was a fantastic product demo - and well, memorable?
TQ, Princess and Minator all writing about menstrual periods or something related to it.
do you think these ads/products are dropping subliminal messages? that are being transferred to our blogs?
freaky......
@trauma - PMS would be leave days!! lol...some women claim to have PMS pre and post..coupled that with ur actual "flow" days..and ud get yourself close to a week off each month! woo hoo!!! :)
@analog - first YUCK..then lol...i realised the title may be a bit unrelated..and well...off-puttin in your case...but too lazy to change it :P
@phantom - i thnk id be more pissed with the subtle ads..trauma's right..somethings are just better when they're in your face! :)
@minator - i sorta guessed where u were headin in ur post..when u mentioned.."want to suck blood and want to have wings"!!
@cynic - is this an indian ad? dont recall one like tat!
i know-some of these ads in the name of Women's Lib are ridiculous. the latest one being the Dove deodorant ads. also uncomfortable to watch were the Kamasutra ads with the grandparents in the same room!
tasteless is right!!!but an ice cream cone for a sanitary pad????:-(
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